For years, Snapchat has been the go-to platform for sharing ephemeral moments with friends and followers. The catch? Most of that content lived exclusively within the Snapchat app.
But now, the social network is breaking down the walls, allowing websites to embed public content, including Lenses, Spotlight videos, Public Stories, and Public Profiles. In this article, we’ll explore this groundbreaking move and what it means for Snapchat and its users.
Table of Contents
Unlocking the Web
Until recently, Snapchat content was confined to its app. However, the platform is now giving users the power to share their favorite Stories, videos, or Lenses on the web.
All it takes is a desktop browser and a simple link. Users can open the content they want to share, click on the embed button in the share sheet, copy the provided code, and seamlessly post it on their own website.
Journey of Evolution
This isn’t Snapchat’s first foray into expanding its web presence. In July 2022, Snap took a significant step by introducing core features on its website, enabling users to send messages and Snaps from their computers.
Initially, this web version was exclusive to Snapchat+ users in select countries. However, the company extended access to all users in September 2022.
Instagram and TikTok
Snapchat’s decision to allow web embedding follows in the footsteps of rivals like Instagram and TikTok, which have long embraced web embeds.
For bloggers, news sites, and content creators, these tools have been invaluable, allowing them to seamlessly integrate content from these platforms into their articles and posts. Snapchat’s move aims to level the playing field and drive more traffic to both its app and website.
Snap’s Ambitious Goals
Snap, the company behind Snapchat, has ambitious goals for the future. Snap CEO Evan Spiegel recently shared in an internal memo that the social network aims to reach a staggering 475+ million daily users by 2024. This bold vision is part of Snap’s strategic push to expand its reach and impact.
Additionally, Snap has its sights set on achieving 14 million Snapchat+ subscribers and generating $500 million in non-advertising revenue. As of last month, Snapchat+ already boasts over 5 million subscribers, showcasing strong growth in this premium offering.
Ad-Based Revenue
Snap’s aspirations extend beyond user numbers. The company has set a goal to achieve a 20% year-on-year increase in ad-based revenue. This demonstrates Snap’s commitment to driving business growth while delivering engaging and innovative experiences to its users.
Conclusion
Snapchat’s decision to allow website embedding represents a pivotal moment in the platform’s evolution. By embracing the web, Snapchat is breaking free from the confines of its app, opening up new possibilities for users and content creators alike.
With ambitious goals on the horizon and a commitment to driving revenue growth, Snap is navigating uncharted territory, and the journey promises to be both exciting and transformative.
FAQs
What content can be embedded from Snapchat?
Users can embed public content from Snapchat, including Lenses, Spotlight videos, Public Stories, and Public Profiles.
How can users embed Snapchat content on their websites?
Users can open the desired content on a desktop browser, click on the embed button, copy the provided code, and post it on their websites.
Why did Snapchat introduce web features?
Snapchat introduced web features to enhance the user experience, allowing them to send messages and Snaps from their computers.
How does Snapchat’s move to allow web embedding compare to its competitors?
Snapchat’s move follows in the footsteps of competitors like Instagram and TikTok, which have long offered web embeds for content.
What are Snap’s ambitious goals for the future?
Snap aims to achieve 475+ million daily users by 2024, gain 14 million Snapchat+ subscribers, and generate $500 million in non-advertising revenue. It also seeks to achieve a 20% year-on-year increase in ad-based revenue.
